Mr. Gersten worked from an impromptu music studio inside the Mmuseumm... where people handed him the papers through a window opening. The forms, posing questions personal and abstract, helped him explore a concept: Can you bottle a stranger’s essence in a song?
Gersten bends and contorts the idea of pop music, channeling his experimental music background into dreamy indie-pop.
hooky choruses, warm electronic textures, twangy guitar and intimate vocals...a surprisingly listener-friendly outing for a musician who had until now devoted himself to challenging sounds.
By existing outside of genre norms, the EP helps make pop music, with all its warm feelings and endless connective potential, feel totally brand new
My excitement about the project is about the way it caused me to see and hear music anew, and the way it caused me to feel the human part of the musical engagement, the instant of creation.Rick Moody