In June 2014 Grey Gersten exhibited Custom Melodies — an immersive installation in which 110 participants collaborated with the artist to create autobiographical songs. During the 12 night exhibition at Mmuseumm in New York City, Gersten spontaneously wrote, performed and recorded over 110 custom songs creating roughly 7 hours of new music. Custom Melodies was featured in the New York Times, Wall Street Journal, Rolling Stone,VICE, Gizmodo, Interview Magazine, and other media outlets. Time Out New York featured the exhibition number one on its Things to Do list and declared “it’s safe to say that there hasn’t been anything like this event in…well…ever".
For an interactive multimedia experience of the music,art and writing created at the exhibition visit Custom Melodies
“Each song is a musical portrait of an individual" says Gersten. "It's their actual voice - singing about their life. The lyrics are drawn verbatim from their stories and dreams. It's like autobiographical karaoke." Mmuseumm Co-Founder Alex Kalman co-produced the exhibition with Gersten. In the future, Gersten plans to curate other artists and musicians involvement in the project and exhibit Custom Melodies internationally and at prisons in the United States.
In Feburary 2016 Gersten launched www.custommelodies.com, an interactive multimedia web art experience that allows users to access the music, art, and writings created at the Custom Melodies exhibition. “You’re not just exploring music, you’re exploring people” says Gersten. Each of the 110 songs has its own interactive multimedia webpage with drawings and writing that provide a deeper understanding of each person and their song. The website’s unique user interface was conceived by Gersten who worked with designer Matt Goodrich, programmer Julia Wallin and graphic artist Nicole Ginelli to construct the site. Gersten plans to develop the website's capabilities as Custom Melodies continues to evolve.